W.C. Bradley Co. buy Preston Innovations

One of the country’s most popular tackle companies has been purchased by W.C. Bradley Co..

Preston Innovations is the UK’s leading match fishing brand and has rapidly grown its presence in the coarse, carp and bait markets with its sister brands Korum, Avid Carp and Sonubaits.

The sale was completed last Tuesday although terms of the purchase were not released.

David Preston, founder and owner of Preston Innovations, said: “I am extremely proud of the business we have built, but felt we had reached a size and complexity which were better suited to a new owner who could exploit the clear growth potential of Preston Innovations in Europe and beyond."

Jeff Pontius, President of W.C. Bradley Co.'s worldwide fishing business said, “I couldn’t be more pleased that David chose us to continue building the Preston Innovations brands. We have been looking to expand in Europe, and in particular have been looking for a premier player in the match and carp segments. Preston Innovations is one of the leading tackle businesses in the UK and we see great potential for growth in its home market as well as in much of Europe.  The team at Preston Innovations has a lot of passion for building their brands and we will be there to support that growth.”

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