Parkers to announce Cost of Motoring New Car Awards 2012

Awards more relevant than ever as new car buyers seek out the best value


Following the success of its inaugural New Car Awards last year,, are due to announce the winners of this year’s Cost of Motoring New Car Awards on 3rd April 2012, unveiling the cars that make car buyers’ cash go further.

The Awards help the nation’s car buyers identify the best new cars to buy and own based upon scientific fact, rather than journalistic opinion. The winners are chosen using Parkers’ Cost of Motoring Tool, which calculates hidden costs to determine the true cost of a new car. The Parkers Cost of Motoring New Car Awards results are based on owning a car for three years, doing 10,000 miles per year. 

The user-friendly tool takes into account the many costs associated with both purchasing and owning a vehicle, including depreciation, showroom tax and first registration fees, service, repairs, road tax, fuel consumption and even breakdown cover.

Parkers Cost of Motoring tool also enables consumers to adjust the period they are planning on running the car, planned mileage and generate an accurate cost by entering their insurance quote cost, APR rate and loan amount. This comprehensive tool, with its ability to generate bespoke calculations, ensures new car buyers make the most intelligent buying decision.

Kieren Puffett, Editor of Parkers, comments: “With the cost of motoring continuing to rise, customers are keener than ever to secure the best deal when buying a new car; yet motorists are often unaware of the unseen and long-term costs involved. Last year’s awards revealed a huge disparity in what motorists pay over the first three years of owning a new car and many people were surprised by the results. Some car brands which are generally viewed as ‘premium’, like Audi and BMW, were actually the cheapest in their class to buy and own.”

There are eleven Award categories with different price brackets that reflect varying budgets and needs, including small hatchbacks, family cars and eco cars. This year also sees the important introduction of two price brackets within the eco cars category, which reflect the increasing popularity of electric and hybrid vehicles.

After the category winners have been determined using the Cost of Motoring Tool, the overall winner for 2012 will once again be selected by an expert panel of judges, including Kieren Puffett and Tim Pollard, associate editor of CAR magazine. 


All winners will be announced on 3rd April 2012. For more information on Parkers New Car Awards go to