Welcome to the Angling Times comprehensive guide to Amazon Prime Day 2025, where we bring you the best discounts on fishing tackle. With deals expected any day now, this year's sales promise to be an exciting event filled with incredible offers on the latest fishing gear. Whether you’re in the market for a new fishing rod, a reel or accessories, this is the perfect opportunity to upgrade your tackle at unbeatable prices.
During this year's Prime Day, anyone can reel in the deals between 7th-8th October, and you don't have to be an Amazon Prime member to take advantage, which is great! With substantial discounts across a wide range of manufacturers, from top of the range reels to fishing lures and the latest tech, we’ll cover all the top deals to help you get the most out of the Prime Day.
With offers changing rapidly, it’s essential to stay updated, and we’re here to ensure you don’t miss out and catch some fantastic bargains. Our team will continuously monitor and update this page with the latest deals as they become available, so stay tuned to this page for the most up-to-date Amazon Prime Day Deals 2025.
Prime Day events are for Prime members only - if you're yet to sign up, click here to claim a free trial.
Ready to shop? Check out the best deals right now!
Deals of the day
Save 15%

While this might seem like a random addition to a fishing tackle guide, hear us out. After using one of these to freeze leftover bait like boilies, corn, pellets, or just about anything you want to keep, we can confidently say a vacuum sealer is perfect for keeping bait fresh between sessions. They’re also great for casters, which is why many tackle shops and bait companies now pack their bait this way.
You can even freeze the fish you catch in the bags if you are a sea angler or catch trout regularly.
By removing the air, your bait is far less likely to suffer freezer burn, which can ruin it which helps save waste and money. Plus, because all the air is sealed out, your bait stays fresher for longer on the bank too, meaning you can often use it for a while after defrosting before it starts to turn.
Pros
- Perfect for keeping bait fresh between sessions
- Easy to use
- Comes with plenty of bags
Let's face it, the weather isn't always as good as it is now and if you fish all year you'll know the value of a good pair of wellies. The Aigle Parcours are wellies we use ourselves in our own fishing and you can check out our full review here...
Extremely comfortable, hardwearing and warm they will catch you more fish as a result of wearing them, simply because you will be able to tolerate staying on the bank for longer periods compared to wearing inadequate footwear.
They aren't cheap, Aigle's never are, but quality rarely is and for this price, it is definitely worth taking advantage of the 46% discount if you want to invest in a superb pair of wellies that will last you years.
Pros
- Unrivalled comfort
- Really durable
- Will last for years, ours have!
Cons
- A little warm for some anglers in the summer
Save upto 35%

There is nothing worse than catching the fish you've always wanted to bank, only to be underwhelmed with the photos after! The Canon EOS 2000D will eliminate that, and it is easily one of the best cameras for angling, which is why it is a firm favourite amongst many of the top anglers.
Compact, lightweight and dead easy to get the hang of, this DSLR punches well above its weight, whether you're using it on a tripod for self-takes or handing it to your mate for that perfect grip and grin.
Pair it with the Canon Camera Connect app and you can trigger the shutter from your phone, check the framing, and even adjust settings without having to go back and forth. Perfect for beginners or when you’re angling alone and the clock’s ticking on keeping that fish in tip-top condition.
It’s got a 24.2MP sensor, proper background blur for those eye catching portraits, and a fast autofocus that actually locks on, even in low light, so you can get a great shot regardless of time of capture. Also, unlike some bulkier setups, the 200D won’t take up half your barrow.
Pros
- Compact DSLR Camera
- Companion app assists with self takes
Cons
- Might need some add-ons depending how far you want to take your photography
The JRC Defender Rod and Reel Combo is the perfect starter kit for those new to fishing. This combination is precisely what you require, designed to provide both strength and adaptability right from the outset. It is currently available at a discounted price as part of Prime Day!
The combo is ideal for barbel, pike and carp fishing!
The rod features a construction made from 24T carbon blank, ensuring it is both lightweight and robust, ideal for durability and performance while playing fish. Additionally, the lightweight LTS guides facilitate smooth line flow, reducing friction, which translates to improved distance with each cast. You have the option to select from 10ft 3lb, 12ft 3lb, or 3.25lb test curves, offering the perfect balance of power and flexibility for all your angling needs.
The reel, sized at 10,000, boasts a graphite body and rotor, making it both sturdy and manageable. Its free spool system enhances versatility for various fishing scenarios, making it particularly effective for targeting carp. Furthermore, it comes pre-loaded with 0.35mm mono and is packaged in a convenient rod sleeve.
Pros
- Freespool reel function
- Pre loaded with line
- Available in 10ft and 12ft options
Cons
- Pre loaded mono may not be suitable.
Reels

If you enjoy feeder fishing, especially on commercials, and are looking for a reel but on a budget, the Shakespeare Superteam FRX Reel is well worth a place in your setup. Available in both 3500 and 4500 sizes, it’s built with feeder work in mind and really comes into its own when you’re chucking the method.
The standout feature here is the long cast spool design, it helps release the line with minimal friction aiding those situations where an accurate cast to the clip is essential, or when you need those extra meters when fishing larger open venues.
The gearing makes winding in heavy feeders a breeze, the line lay is reliable even with strong, thick mono, reducing any chances of backlash and birds nests.
The sleek black finish gives this reel a premium look, and the aluminium, corrosion resistant construction will ensure this reel performs for many years. Supplied with an aluminium spare spool.
Pros
- Sleek black finish
- Spare aluminium spool
Cons
- Small spool capacity for thicker mono (3500: 120m / 0.25mm)

The ultimate fixed spool reels for beach casting, these are simply outstanding at casting and retrieving heavy end tackle and big fish with minimal effort, no matter where you choose to take them!
If you've just gotten into sea fishing and are looking to upgrade, or if you want a solid set of reels for your shore fishing, these are definitely worth considering. Right now, they're the cheapest we’ve found on the internet!
Pros
- Awesome reels for beachcasting
- incredible winding power
Cons
- Handle may be a little bulky for some
Rods
Save upto 34%

The Savage Gear SG4 Ultra Light Game Spinning Rod is designed for anglers who specialise in finesse fishing with small lures, made with the ever popular Light Rock Fishing (LRF) in mind.
Crafted with a high-performance carbon blank, this ultra-light spinning rod delivers exceptional balance, sensitivity, and responsiveness, making it perfect for targeting perch, zander and smaller pike on canals, stillwaters and rivers.
The fast yet forgiving action ensures you can work light lures to their full potential, which will catch you more fish. reducing the risk of pulled hooks or lost fish. The 3-10g casting weight allows the use of smaller soft plastics, crankbaits, spinners, spoons, or twitch baits, ensuring you can enhance lure movement for a lifelike, natural presentation.
The rod is unbelievably light too, so you won't suffer with any fatigue in your arm after a day of casting and working lures.
At this price, there really aren't many better options for this type of fishing.
Pros
- Incredibly light
- Very sensitive making it ideal for dropshotting or LRF techiques
Cons
- Not ideal for large pike over 10lbs, although you will land them with careful playing
Save 15%

The Leeda Concept GT 13ft Waggler Rod is a versatile bit of kit that feels just as comfortable flicking a small waggler on the canal as it does tackling carp and F1s down the local commercial. Built from high modulus carbon, it’s light in the hand yet has enough backbone to handle lively fish when they turn up in numbers.
Its progressive through action makes for smooth, accurate casting and excellent control when playing fish, whether you’re swinging in roach and skimmers or coaxing a chunky carp away from the platform. At 13ft, it ideal for casting light wagglers for shy biting F1's or casting large sliders for deep venue silvers.
Pros
- A great tradtional float rod
- Perfect for lakes, canals and rivers
Cons
- Not great for methods like the pellet waggler
Rod and Reel Combo
Save upto 41%

The Abu Garcia Tormentor 2 Spinning Combo is a cracking little setup for anyone who likes to travel light and keep things simple. At 6ft, it’s the perfect length for fishing tight spots on canals, ponds, and small rivers where a longer rod can be awkward. Whether you’re flicking soft plastics along a towpath or dropping a spinner beside a bridge, this combo delivers and now at a bargain price.
The 2000-size reel is smooth and dependable, the front drag that’s easy to fine-tune when you hook into something lively. It comes pre-spooled with Berkley Fireline a quality braided mainline in a subtle smoke colour, so you can hit the bank straight out of the box. Affordable, reliable, and ready for action, the Tormentor 2 makes a tidy all-rounder for anyone looking to explore a local canal or drain for some predator action.
Pros
- Perfect for spinning and lure work
- Can be kept in the boot of the car
Cons
- A little light for bigger lures
Luggage
10. Leeda GT holdall
Save upto 24%

Designed for the coarse and match angler, the quality Leeda GT holdall will safely and conveniently transport all your fishing rods, poles and handles to your peg. It is really well made and built to last, with quality zips and durable material as well as being easy to wipe down after a day on the bank!
The padded strap makes carrying the holdall light work and it is surprising how much gear you can actually get in it. The Heavy duty base will stop it wearing away quickly too.
Pros
- Really well made
- Looks as stylish as any other brand
- Plenty of room
Cons
- Would benefit fom an external pocket
As with all things Savage Gear, these bags are top quality and a steal at the current price.
Lightweight and compact, they allow you to store all your lure fishing equipment in an easily accessible place. The bag comes with three plastic lure boxes that fit neatly inside to safely store all your soft plastic lures, plugs and spinners and has plenty of external pockets for your lines, traces, and forceps. Alternatively, it will see items like feeders and reels safe, great for commercial and river anglers too.
All in all, it’s a perfect bag for fishing when you are on the move casting lures or sat on one peg where you need all your tackle to hand. If you have been looking for a new fishing bag, you have found it!
Pros
- Plenty of storage space for a compact bag
- Comes with plastic tackle boxes
- Lightweight, durable design
Cons
- Toggles on the zips could be slightly chunkier for cold days
Fishing clothing
Tired of being bitten on the bank by insects? Enter the Nosilife range of clothing, a fully insect repellent clothing range that actually works!
This jacket has really shone for me when bass fishing on the coast. The weather there can change quickly, and a lightweight coat like this is perfect for keeping the sea spray off your body, which makes a big difference in preventing any breeze from cooling you down.
The breathable material dries quickly too, so should a rogue shower or wave hit you, you aren't stood in soggy clothing for the remainder of your session.
You can even roll it up and stick it in your pocket if it gets too hot! I have to say the jacket looks great, especially with its reversible design, and the zipped pockets, adjustable hood, and drawcord hem do a solid job of blocking out windchill, making it a fantastic lightweight option for summer. If you enjoy quick lure sessions or a few hours on the coast, the Ovis Reversible Jacket is ideal, but for other, more rugged styles of angling, its uses are definitely more limited.
Read our full review of the Nosilife range here...
Pros
- Lightweight, reversible design
- Looks great
- Perfect as a summer/autumn jacket
- Insect repllent material
Cons
- Material is quite thin so won't insulate you much

Warm, waterproof trousers, perfect for fishing in all winds and weathers. With multiple pockets and reinforced knees for durability against harsh bank surfaces.
These Trousers really are incredible for the money, and the pair we have had are still going strong 3 years later, despite being on the bank 2-3 times a week.
Read our full review of the Tavcasen Trousers here...
Pros
- Provide superb warmth in the colder months.
- Fast drying waterproof outer material.
Cons
- Probably too warm for summer use.
Other deals
How long does the Amazon Prime Day last?
This year's event will run between the 7th-8th October, and if the last few year's are anything to go by, there will be some excellent savings to be had on your favourite fishing tackle!
Do you have to be a Prime member to get deals during Prime Day?
No, this year you don't have to be an Amazon Prime Member to take advantage of the great deals, although delivery is usually faster if you are, and of course, generally free too.
How do I get Amazon Prime?
You can sign up for a 30-day free trial of Amazon Prime. After the free trial, Prime costs £8.99 per month. In addition to Prime Day discounts, you'll have access to a wide array of benefits, including:
• Unlimited One-Day Delivery: Free one-day delivery on millions of items.
• Same-Day Delivery: Free same-day delivery on orders over £40 in eligible postcodes.
• Prime Now: Ultra-fast delivery within two hours in select postcodes.
• Prime Video and Prime Music: Access to thousands of movies and TV shows, including exclusive Amazon Originals. Ad-free streaming of over two million songs and thousands of playlists and stations.
• Prime Reading: Unlimited access to a rotating selection of over a thousand eBooks, magazines, comics, and more.
• Twitch Prime: Free monthly subscription on Twitch and access to free in-game loot and games.
• Prime Wardrobe: Try-before-you-buy on clothing, shoes, and accessories.
• Prime Early Access: 30-minute early access to Lightning Deals and exclusive promotions.
What happens during the Prime Day sales event?
Prime Day is Amazon's annual shopping event dedicated to bringing customers great deals, offering them exclusive access to deals and discounts across numerous categories. It usually span over a week, during which customers can find significant price reductions on a wide range of products, including electronics, fishing tackle and more. It’s an event marked by a high volume of special offers, with some of the most popular items being discounted to their lowest prices of the year.
One of the key features of the Amazon Prime Day event is the availability of Lightning Deals, which are time-limited offers that provide deep discounts but are available only for a short period or until the allocated stock is depleted. These deals often rotate throughout the day. As well as Lightning Deals, Prime Day also includes Spotlight Deals, which are highlighted for their exceptional value and typically last longer than Lightning Deals.
Beyond just the discounts, Amazon often uses these sales events to introduce new products or exclusive launches, adding an element of excitement and exclusivity to the event.
Why you should trust us?
Angling Times has been the leading UK angling publication for the last 70 years, our journalists and digital team are experts in all things fishing related. From our in-depth knowledge of tackle to our expertise in fishing tactics we are here to advise and help you through your angling journey.
We choose the tackle in our guides based on our own knowledge and opinions, and very often it is tackle we trust and use ourselves, so you can be sure it will be up to the standard it should be.
Latest updates
As this article was first published in May 2025, we have been updating since and future amendments will be noted here:
7th October: We updated the Canon EOS 2000D DSLR Camera to the most recent model.
7th October: We swapped the Mitchell Carp Setup for the JRC Specimen Combo to appeal to more anglers.
7th October: We updated the Shakespeare FX Reel to the more recent FRX model.
Author Aidan Bordiuk is an enthusiastic angler who enjoys all fishing disciplines from match fishing to beach casting. He is currently occupying the position of Commercial Content Writer at Angling Times.










