We found Angling Direct’s best Black Friday bargains…

Angling Direct are offering 10% off everything! - We found their best Black Friday bargains...

by Aidan Bordiuk |
Updated on

The Black Friday sales event sees prices of the best fishing tackle at huge discounts, giving anglers the best value of the year. Grab your Christmas shopping early or get the tackle of your dreams, at heavily discounted prices.

Whether you're a carp angler, a match angler or just enjoy pleasure fishing, Angling Direct is your one stop shop for all things coarse fishing! Renowned for their incredible deals, AD have given everything a 10% discount this Black Friday, plus keep posting some fantastic bargains daily and we will keep updating this page with some of those deals.

The Black Friday Sale started on Friday 24th November this year, but the deals can continue well into next week, with Cyber Monday being another hot day for shoppers, so there's always time to reel in some great savings. We've rounded up some of the best Angling Direct deals below.

Black Friday and Cyber Monday sales around the web...

• Amazon UK Black Friday Deals
• Go Outdoors Sale
• Fishing Republic Sale
• Total Fishing Tackle Black Friday Deals
• Fishing tackle and Bait Black Friday sale

The top 3 Angling Direct deals of the day

Shimano Ultegra XTD 14000
Price: £120 was £169.99

One of Shimano's best-selling big pit reels ever, the Shimano Ultegra XTD 14000 is a thing of beauty. Supplied with a spare spool, this cracking reel boasts Super Slow Oscillation for perfect line lay, which combined with its light 645g weight and Parallel Body make is a dream to cast with.

There's power there too thanks to the reliable drag system, rated to a 20kg max drag force. The reel has a 4:3:1 gear ratio and boasts 1s A-RB + 3 Shielded Stainless Steel bearings and 1 roller bearing. There is now a newer model of these reels so this really could be your only chance to get one.

Pros

  • One of Shimano's best selling big pits ever.
  • Quality line lay and casting performance.

Cons

  • The XTE is a newer and improved model, but is more expensive.

ON SALE

Daiwa Ninja Pellet Waggler
Price: £36.99 was £77.99

Whilst the name suggests these rods are only for pellet waggler fishing, we can assure you the Daiwa Ninja Pellet Waggler rods will excel with any style of float fishing you choose to use them for.

The light carbon blanks, available in 10ft, 11ft and 12ft, are easy to hold all day and their crisp action allows you to hit even the most delicate bites, thanks to the fast line pick-up speed. Stainless Titanium Oxide guides help the line flow easily to aid with casting, while also improving the durability of the rod.

The cork handle with an EVA grip is very comfortable to hold, which is very important when float fishing as the rod will be in your hand all session.

Pros

  • Very lightweight blank.
  • Great for many styles of float fishing.

Cons

  • A longer version would be a nice addition.

Angling Direct Advent Calendar 2023
Price: £10.00 was £19.99

Incredibly popular last year, the Angling Direct Advent Calendar 2023 is a great gift for any angler in the run up to Christmas. You will find quality fishing end tackle behind each of the 24 doors, which is enough to fill even the most dedicated angler's tackle box. There are also lure and carp fishing versions available, and these are 50% off currently.

Pros

  • Superb gift for any angler.
  • Great for re-stocking your tackle box.

Cons

  • You are mean't to wait to open it all.

The best Angling Direct reel deals

ON SALE

Daiwa Ninja Match and Feeder
Price: £36.99 was £82.99

The Daiwa Ninja Match and Feeder LT is the newest of the Ninja range but still boasts all the features and quality anglers have come to expect, with a few new additions to make them a slightly more versatile match reel.

The reel features slightly revised sizes of 3012 (in single and double handle) 4012 and 6000 (in single handle only) options, with a 2508 reel added to the range to balance the new wave of shorter 7ft and 8ft rods that have hit the market recently.

The graphite body and Air Rotor have helped keep the weight to a minimum, even in the larger sizes, as to not unbalance even delicate float rods. The oversized rotor system on the reel significantly reduces any wobble whilst winding in, something that can often occur with slightly cheaper reels.

The same great winding power has been enhanced slightly, by Daiwa opting to include a geared down retrieve, and the ever reliable smoothness is achieved via 4BB and Infinite Anti-Reverse.

Read our full Daiwa Ninja Match and Feeder Reel review here.

Pros

  • Great all-round reel.
  • Perfect for any water and method.

Cons

  • A touch small for really big fish.

ON SALE

Sonik Insurgent Reel
Price: £29.99 was £99.99

The Sonik Insurgent reel is perfect for a new carp angler, available in a 5000 and 6000 body size, the reel is designed to cope with the rigours of modern day angling.

The Insurgent incorporates Worm-Shaft gearing to ensure the reel provides a smooth and effortless winding action, enabling you to easily retrieve rigs and big fish from range. The Quick Torque front drag system allows you to adjust the drag with minimal turning of the knob, allowing for better control over hooked fish, whilst the spring loaded line clips aids your accuracy.

The reels are finished in a lovely matt black with a wooden handle for that extra touch of class, they won't look out of place on any setup!

Pros

  • Smooth and effortless winding.
  • Quick Torque Drag.

Cons

  • A longer spool would be nice for extreme distance casting.

ON SALE

Daiwa Emblem Spod Reel
Price: £89.99 was £215.00

The Daiwa Emblem Spod reel needs little introduction amongst angling enthusiasts, it is regarded as one of the best and most capable reels for spodding out there. The Emblem is a real workhorse, with many anglers abusing them for years with little maintenance and the reel still performs as good as new. 

The Emblem benefits from a high retrieval rate, 100cm per turn ensures the Spomb is retrieved with minimal reeling and the oversize ABS spool allows line to peel off the reel, perfect for those long distance casters out there. The spool also includes two line clips for precise baiting on multiple spots.

The Worm Gear oscillation and 4 ball bearings provide the reel with fantastic cranking power, whilst also increasing the longevity of the reel itself. The compact body means you’re never reaching for the line with your finger, reducing the chance of the line slipping on the cast, so you can get the maximum force behind the spod to send it out into the lake.

Pros

  • Fantastic cranking power.
  • Very durable construction.

Cons

  • The silver finished areas on the reel are prone to scratching.

The best Angling Direct rod deals

ON SALE

Sonik Insurgent Fishing Rod
Price: £59.99 was £209.99

If you're short on space or like to keep things compact, the Sonik Insurgent Recon Fishing Rod is definitely a rod you need to consider. The retractable blank helps the rods pack down much smaller than a regular 2-piece rod and the high modulus carbon build makes them both durable and incredibly light too. It makes them ideal for long walks, short sessions or for those who like to take rods away with them when they travel.

Although telescopic they don't lack quality, with M-Series super-light guides, a Japanese shrink wrap handle and a Fuji reel seat, once they are extended you'll forget they are telescopic. The performance of the rod is not hampered in any way, with a really fantastic playing action, you'll also have no issue casting over 100 yards with them.

The rods are available in 12ft and a range of test curves from 3lb to 3.5lb and they look spectacular with their subtle, matt carbon weave finish - they will look awesome on any set of alarms. At this price we don't expect them to stick around.

Pros

  • Retractable butt section.
  • Lightweight, durable blanks.

Cons

  • The telescopic aspect won't be for everyone.

ON SALE

Sonik Specialist Barbel Rod
Price: £29.99 was £54.99

There are two 12ft offerings from Sonic in the Specialist Barbel Rods range, a 1.75lb and a 2lb test curve option. The high modulus carbon blanks make for lovely, light and well balanced rods. Whilst a sensitive tip with plenty of power in the butt section lends this rod to catching and taming even the wariest of barbel.  

If you enjoy roving and rolling baits through a swim, the light blank makes this rod a joy to hold all day without tiring your arm, and the sensitive tip emphasises even the slightest of touches to your bait, which can be very important when fish are tentatively feeding.

Another interesting feature is the built in isotope holder in the tip ring, designed to take one isotope for fishing in low light conditions.

Pros

  • Powerful rods.
  • Very sensitive tip section.

Cons

  • Line can get caught in the isotope holder.

The best Angling Direct pole deals

ON SALE

Daiwa Air Z Pro
Price: £4350 was £7150

Utilising new and ultra-high-grade nano alloy carbons, Daiwa's Air Z Pro pole has built a strong reputation as one of the best there is. A flagship product that provides the ultimate in performance.

One of the most expensive poles on the market but also one of the best performers. The Daiwa Air Z Pro pole is incredibly light, even at 16m. With a match top two kit, this is the best pole in the world. Even with the heavier top kits, it's ridiculously rigid, incredibly responsive and super stiff.

The section wall strength of this pole is good, which means it can land some pretty big carp, certainly up to 20lb. If accidents do happen, Daiwa spares are readily available in the UK, so you won't be left with a situation where you can't go fishing.

At this amount of money, resale value is also a key consideration, and Daiwa poles tend to hold their value far better than others on the market.

Pros

  • Light, stiff and responsive.
  • Spares are readily available in the UK.

Cons

  • More expensive than other flagship poles.

ON SALE

Preston Superium X90
Price: £2839.99 was £3099.99

This top-of-the-range pole is strong enough for commercial carp fishing, yet light and responsive enough for delicate silverfish presentations – even at its full 16m, and all in a sub-£3,100 package!

The Preston Innovations Superium X90 is a bewilderingly good fishing pole, which is incredibly stiff at all lengths. This makes precision and rig control easy whilst still offering strength and durability when it matters.

All Superium poles benefit from a new joint-saving feature called Dura Wrap, which will make the poles last longer, even with intense use. The Easy Ship Finish makes the pole a joy in the hand too.

The X90, X70 and X50 all share the same mandrel, which was tweaked from Preston's Response poles to be slightly slimmer.

The X90 truly is a flagship pole with very few faults. It's crisper, sharper and even more responsive than Preston's previous Response poles, which were popular in their own right.

Pros

  • Top kits are universal throughout the Superium Range.
  • Incredibly stiff.

Cons

  • Not the most responsive pole at 16m on the market.

The best Angling Direct carp fishing deals

ON SALE

Korum KBI Compact Bite Alarm Presentation Set
Price: £24.99 was £44.99

The Korum KBI Compact Bite Alarm is the perfect alarm for anglers that don't always require an alarm but like to keep one with them for the occasions they do want to use one. These alarms are super compact, measuring 39mm x 85mm x 25mm in size, you can easily keep one or two in your tackle bag without even realising they are there, allowing you to take them on every trip regardless if you'll use them or not.

The volume is adjustable and they are incredibly loud for their size, with the speaker being water resistant to prevent it being damaged. The 5mm LED is available in red and is really visible, so you'll certainly see when you get a bite. For the price and the size, it's hard to believe they aren't in every angler's bag.

The receiver works really well, with a range of 100m you can be certain you'll always know what's going on at the hook end. The alarms and receiver come in a padded, hardcase box to keep them safe and allow for easy transport.

Pros

  • Super compact size.
  • Great audio output.

Cons

  • Might be too compact for some.

ON SALE

Nash Titan Hide Bivvy
Price: £149.99 was £219.99

Regarded as one of the strongest shelters on the market, the Nash Titan Hide is a great product for those looking for a fast erect, brolly/bivvy hybrid. With a whole host of extras that can be added, the Titan Hide is as suited to overnight angling as it is to those fishing longer sessions. The flat back design allows a bedchair to be positioned against the rear of the shelter, ensuring the maximum space-to-footprint ratio is utilised. 5000mm waterproof material will help keep you dry in the most horrendous of weather conditions.

The Hide uses a locking system, which gives the shelter its rigidity, eliminating the need for storm poles whilst also allowing the shelter to be freestanding. In swims that are difficult to get pegs in, this shelter will be invaluable. The anti-twist poles simply fit together, and the ribs are then fanned out and locked into place. We would say there aren't many faster bivvies to set up on the market.

Pros

  • Strong, easy to erect.
  • Very versatile bivvy.

Cons

  • More suited to anglers that don't take loads of tackle due to its smaller footprint.

ON SALE

Fox Digital Scales
Price: £84.95 was £109.99

As with most things Fox make, the Fox Digital Scales are no different, they are reliable and durable. The scales are designed to make the whole process efficient and easy for the angler, and to ensure the fish is out of the water for the minimal amount of time during the weighing process. The scales are easily zeroed by attaching the weigh sling and pressing the tare (zero) button, so there is no need to weigh the sling after and subtract it from the weight of the fish.

The digital display features a backlight to illuminate the reading in all conditions, as well as a low battery indicator to make sure you don't get caught out. There is an on-off button to make sure power is only used when required to extend the battery life, but it is worth noting you need a screwdriver to remove them.

The scales are chunky and well built, they won't be damaged by being knocked about or dropped, and the rubber hardcase they come in will make sure they come to no harm in transit.

The metal loop at the top of the scales is large enough to get your finger in to hold smaller fish up but it's much safer to utilise a crook or weigh bar. The scales will weigh in kilos or pounds depending on your preference.

Pros

  • Very durable, robust scales.
  • Accurate and reliable.

Cons

  • Batteries are encased in a screwed backplate.

When is Black Friday 2023?

Black Friday 2023 falls on Friday, 24 November, but this year, the weeks leading up to and after it are jam-packed with deals, too. After Black Friday shoppers can continue to take advantage the great savings, with even more added on Cyber Monday.

Don't forget to bookmark this page for all the shopping fun, and if you're searching for something else, take a look at Amazon's deal pages here, where you'll find amazing discounts all year long.

Are Black Friday deals on Angling Direct worth it?

Angling Direct provide us anglers with some incredible deals year round with their Black Ticket items but during Black Friday some of the deals on offer have to be seen to be believed. There is currently a site wide 10% discount on everything, with many specialist products and top end tackle being heavily discounted for one or two days only.

Black Friday may enable you to get the tackle that is normally out of your budget, allowing you to own the fishing reel, specialist rod or luggage item you always dreamt about.

Author Aidan Bordiuk is an enthusiastic angler who enjoys all fishing disciplines from match fishing to beach casting. He is currently occupying the position of Commercial Content Writer at Angling Times.

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