Welcome to the Angling Times comprehensive guide to Amazon Prime Day 2025, where we bring you the best discounts on fishing tackle. With deals expected any day now, this year's sales promise to be an exciting event filled with incredible offers on the latest fishing gear. Whether you’re in the market for a new fishing rod, a reel or accessories, this is the perfect opportunity to upgrade your tackle at unbeatable prices.
During this year's Prime Day, anyone can reel in the deals between 8th-11th July, and you don't have to be an Amazon Prime member to take advantage, which is great! With substantial discounts across a wide range of manufacturers, from top of the range reels to fishing lures and the latest tech, we’ll cover all the top deals to help you get the most out of the Prime Day.
With offers changing rapidly, it’s essential to stay updated, and we’re here to ensure you don’t miss out and catch some fantastic bargains. Our team will continuously monitor and update this page with the latest deals as they become available, so stay tuned to this page for the most up-to-date Amazon Prime Day Deals 2025.
Prime Day events are for Prime members only - if you're yet to sign up, click here to claim a free trial.
Ready to shop? Check out the best deals right now!
- Lightning deals
- Deals under £15
Early Prime Day Deals
ON SALE

If you’re filming your fishing, there are two rules: don’t miss the bite, and don’t post rubbish. The GoPro HERO13 Black makes both unlikely. Whether you’re filming fish feeding in the margin, or a wide shot of you chucking a lead to the horizon, this camera can capture it all, in glorious 5.3K.
This little camera records in higher resolution than your TV probably supports, can record at up to 400 frames per second to really slow things down, if you want to milk that netting moment, and even lets you pull 24.7MP stills straight from your footage. Ideal when you realise your mate isn’t the best photographer and your heads out of shot in the grip and grin shot.
You can upgrade the camera with mods available separately. Add on the Ultra-Wide lens and it turns your fishing shots into something out of a nature documentary. Add the Macro lens and it’ll make a maggot look cinematic. The clever camera even knows which lens you’ve clipped on and sets itself up.
Built to take a beating, the HERO13 Black shrugs off rain, dust, and an accidental dunking, as it’s waterproof to 10 metres. The lens has a water repellent cover to keep glare at bay and your footage clear.
Pros
- Captures video in 5.3K
- Take 24.7MP still from footage
Cons
- In order to get the best out of the camera need to be experienced with editing software

The Abu Garcia Cardinal X is a fantastic spinning reel that brings together strength, smoothness, and affordability and right now, you can snag it at a special discount during the Amazon Prime Day Deals.
With its graphite body and anodised aluminium spool, this reel is both lightweight and durable, making it a great choice for all sorts of fishing adventures. The 3+1 stainless steel ball bearings provide an ultra-smooth rotation, so you can easily reel in your catch perfect for lure fishing.
Thanks to its high-performance drag washers, the Cardinal X offers a reliable and consistent drag system, giving you the confidence you need when you're reeling in those fish.
You can choose from 1000, 3000, 4000, and 5000 sizes, so there’s a model that fits your needs all at a competitive price.
Pros
- A great little reel for most coarse fishing situations
- Very smooth action
Cons
- Not the best for really heavy leads and casting a long way
ON SALE

The Mitchell MX-1FS Reel is an ideal option for those who love specimen angling but don't have a fortune to spend on tackle. The reel is perfect for barbel fishing or any other specimen fish that could potentially pull your setup in.
The Baitrunner is engaged easily and is adjustable, while it disengages just as easily with half a turn of the handle.
Light, hardwearing, and powerful, it is a fantastic reel for those on a budget or those who want multiple reels. It even comes spooled with line!
Pros
- Comes spooled with line
- The Baitrunner engages and dis-engages easily
Cons
- A bit small for big carp but great for barbel

Most anglers are now aware of the benefits of wearing polarised sunglasses for fishing and these Berkley Polaroids are really fantastic quality. Not only will they protect your eyes from the sun and reflection of the water, but they help eliminate the glare allowing you to see down into the water far easier.
Available in different coloured lenses there will be a pair to suit your style and water clarity at the venue you fish, with the yellow lenses better suited to low light while grey and blue lenses are perfectly suited to very bright conditions with gin clear water. The comfortable frame means they are easy to wear for the duration of your session, and the impact resistant design ensures they won't be easily damaged.
Pros
- Lots of lens colour options
- Comfortable frame
- Impact resistant
Cons
- Black from only, may not suit everyone taste
Most anglers are now aware of the benefits of wearing polarised sunglasses for fishing and these Avento Polaroids are lightweight and fantastic quality. Not only do they shield your eyes from the sun and the reflection off the water, but they also help cut down on glare, making it way easier to see into the water.
With a variety of coloured lenses available, you’re sure to find a pair that matches your style and the water conditions where you’re fishing. Yellow lenses are great for low light, while grey and blue lenses work perfectly in bright conditions with crystal-clear water. Plus, the comfy frame means you can wear them all day without any hassle, and the impact-resistant design means they’re tough enough to handle a bit of rough and tumble.
Pros
- Lots of lens colour options
- Comfortable frame
- Impact resistant
Cons
- Black from only, may not suit everyone taste
ON SALE

If you’re an occasional angler and don’t fancy spending silly money on a rucksack, the Rexmica Fishing Tackle Backpack might feel like a bit of a cheat code. It’s not just a tackle bag. It’s proper fishing luggage.
It holds two rods, three or four tackle boxes, and a load of extras, and still manages to stand upright thanks to the built-in support frame. There are enough pockets to make you look organised, even if you’re not, and it comes with a removable insulated cool bag to keep your bait, drinks or sausage rolls fresh all day.
You get a padded sunglasses case, a sneaky anti-theft pocket for your phone or wallet, and decent padded straps with a chest buckle to spread the load, because let’s be honest, you’ll fill it.
Big enough for a proper session but not so bulky it slows you down. Whether you’re on the riverbank, creeping along the margins or just the type who packs for every eventuality, the Rexmica’s got your back. Literally.
Pros
- Integrated cool bag
- Pockets for sunglasses, keys and wallet
Cons
- May encourage you to carry more than you need to

How many times have we as anglers been caught out on the bank with no charge on our devices, well thanks to the Powkey Portable Power Station this is a problem of the past. Capable of charging phones from flat to full power upto six times, including a plug socket and usb points, it is also capable of running and charging laptops and other larger devices too.
The helpful carry handle makes it easy to transport and its compact size, weight (1.3kg) and durable build means it can be tucked away when it's not in use and it won't be easily damaged. The pack can also be recharged via a solar panel to prevent it dying on long fishing sessions.
Pros
- Loads of power to charge multiple devices at once
- Will completely charge a phone upto 6 times
Cons
- Might be a bit bulky for those who fish very short sessions, but it is still great to have in the car
Carp fishing tackle
Reels
Coarse Rods
Rod and Reel Combo
Lures
Seatboxes
Fishing clothing
Polaroid sunglasses
Other deals
How long does the Amazon Prime Day last?
This year's event will run between the 8th-11th July, and if the last few year's are anything to go by, there will be some excellent savings to be had on your favourite fishing tackle!
Do you have to be a Prime member to get deals during Prime Day?
No, this year you don't have to be an Amazon Prime Member to take advantage of the great deals, although delivery is usually faster if you are, and of course, generally free too.
How do I get Amazon Prime?
You can sign up for a 30-day free trial of Amazon Prime. After the free trial, Prime costs £8.99 per month. In addition to Prime Day discounts, you'll have access to a wide array of benefits, including:
• Unlimited One-Day Delivery: Free one-day delivery on millions of items.
• Same-Day Delivery: Free same-day delivery on orders over £40 in eligible postcodes.
• Prime Now: Ultra-fast delivery within two hours in select postcodes.
• Prime Video and Prime Music: Access to thousands of movies and TV shows, including exclusive Amazon Originals. Ad-free streaming of over two million songs and thousands of playlists and stations.
• Prime Reading: Unlimited access to a rotating selection of over a thousand eBooks, magazines, comics, and more.
• Twitch Prime: Free monthly subscription on Twitch and access to free in-game loot and games.
• Prime Wardrobe: Try-before-you-buy on clothing, shoes, and accessories.
• Prime Early Access: 30-minute early access to Lightning Deals and exclusive promotions.
What happens during the Prime Day sales event?
Prime Day is Amazon's annual shopping event dedicated to bringing customers great deals, offering them exclusive access to deals and discounts across numerous categories. It usually span over a week, during which customers can find significant price reductions on a wide range of products, including electronics, fishing tackle and more. It’s an event marked by a high volume of special offers, with some of the most popular items being discounted to their lowest prices of the year.
One of the key features of the Amazon Prime Day event is the availability of Lightning Deals, which are time-limited offers that provide deep discounts but are available only for a short period or until the allocated stock is depleted. These deals often rotate throughout the day. As well as Lightning Deals, Prime Day also includes Spotlight Deals, which are highlighted for their exceptional value and typically last longer than Lightning Deals.
Beyond just the discounts, Amazon often uses these sales events to introduce new products or exclusive launches, adding an element of excitement and exclusivity to the event.
Why you should trust us?
Angling Times has been the leading UK angling publication for the last 70 years, our journalists and digital team are experts in all things fishing related. From our in-depth knowledge of tackle to our expertise in fishing tactics we are here to advise and help you through your angling journey.
We choose the tackle in our guides based on our own knowledge and opinions, and very often it is tackle we trust and use ourselves, so you can be sure it will be up to the standard it should be.
Author Aidan Bordiuk is an enthusiastic angler who enjoys all fishing disciplines from match fishing to beach casting. He is currently occupying the position of Commercial Content Writer at Angling Times.