It’s Amazon Prime Day, and we all know what that means—bargains! Like anyone else, we anglers love saving money where we can, and sales events like Prime Day are the perfect time to grab BIG discounts. We have rounded up the best deals on fishing reels, so if you are after an upgrade look no further.
To save you the hassle of trawling through endless pages, we’ve rounded up the best 'reely good' Amazon Prime Day deals on some awesome reels, which are now available at unbelievably low prices!
The best deals are available to Prime Members, but if you aren't already a member, take advantage of the free trial...
save upto 22%

We recently reviewed this excellent addition to the renowned Ninja range of reels. You can read the full review here.
This is the cheapest we have seen the reel for quite some time, so if you are in the market for an excellent baitrunner reel, check this out now!
Pros
- Freespool funtion is great for big fish
- Durable and lightweight
Cons
- No spare spool
Save upto 24%

If you’re just starting out in carp or barbel fishing, or simply want a dependable, no-fuss pair of reels. The JRC Contact CR 10000FS Reels are worth considering. Sold as a pair, they offer excellent value for anyone setting up a two-rod approach on a budget.
Each reel comes pre-loaded with 0.35mm monofilament line, which we reckon to be around 15lb breaking strain, more than enough for most commercial carp waters or barbel stretches on the river. That means you can head straight to the bank without worrying about spooling up or buying extra line.
Despite the price, these reels aren’t short on features. They’re built around a tough graphite body and rotor, with an aluminium spool and sturdy zinc alloy internals. The free spool system works smoothly and reliably, giving you piece of mind that the rod won’t disappear into the lake or river if you get a savage bite.
Pros
- Freespool function ensure reel gives line when you get a bite
- Pre-loaded with 0.35mm (est. 15lb) line
Cons
- 10000 size might be too big for some anglers preferences
Save upto 48%

The Abu Cardinal X is a great little workhorse of a reel, and thanks to the range of sizes it's available in, you can find one for anything from dropshotting or LRF tactics, to targeting specimen fish on the float or feeder.
For the price, it is worth just having one as a back up if nothing else, or if you are looking to get someone into fishing on a budget.
Pros
- Real workhorse of a reel
- Great for a variety of disciplines
Cons
- No spare spool
Save upto 37%

If you're into carp fishing, the Daiwa 21 Crosscast 45 SCW 5000C not only look superb, but they perform exceptionally well too in all aspects of carp fishing. Featuring the incredibly effective Quick Drag system, these reels allow you to switch to freespool with just half a turn of the drag, while giving you full control over any carp you hook. In fact, it's packed with much of the same technology found in Daiwa's more expensive reels.
The gold Ultra Longcast spools help you achieve greater casting distances and can hold 300m of 0.35mm line. The line lay on these reels is also particularly good, which helps reduce crack-offs. These reels are currently 20% cheaper than Angling Direct too, so get them while you can!
Pros
- Ultra longcast spools
- Digigear II
Save upto 25%

The Shimano Nasci reel is quite unique in that it doesn't have an anti-reverse function. We reviewed these reels and you can read our full review here...
These reels have been designed to retrieve your feeder, lures, or wagglers particularly quickly—perfect for anglers who like to stay active. As with most Shimano reels, they are incredibly smooth, making them ideal for lure fishing, where you'll be casting and retrieving hundreds of times in a single session. Unlike some reels, they won't cause your arm to fatigue and their lightweight build will accompany the majority of lure rods.
Pros
- Super smooth winding
- Loads of power for a variety of angling sitations, particlaurly feeder fishing
Cons
- No anti-reverse function
save upto 20%

The ultimate fixed spool reels for beach casting, these are simply outstanding at casting and retrieving heavy end tackle and big fish with minimal effort, no matter where you choose to take them!
If you've just gotten into sea fishing and are looking to upgrade, or if you want a solid set of reels for your shore fishing, these are definitely worth considering. Right now, they're the cheapest we’ve found on the internet!
Pros
- Awesome reels for beachcasting
- incredible winding power
Cons
- Handle may be a little bulky for some
Save upto 21%

The Shakespeare Salt range needs little introduction, no-nonsense, easy-to-use gear, and this spinning reel is exactly that. While it is a little larger than a spinning reel you might use for coarse fishing, it is ideal for catching species like pollock, mackerel, bass, and wrasse, whether you're fishing from the beach, piers, or rocks. It will also double up as a reel for bottom fishing and beach casting.
The reel comes pre-spooled with 15lb line to save you time, and it's decent quality too, so it won't break easily. If you're new to sea fishing or want to catch species like pike in freshwater, this reel is a budget-friendly option, especially with the current discount!
Pros
- Prespooled with 15lb line
- Perfect for a range of species
Cons
- Does scratch quite easily
8.
Penn Pursuit
Save upto 39%

If you're into sea fishing or enjoy catching larger fish in freshwater, the Penn Pursuit is a reliable, all-round reel capable of landing specimen fish from both boat, bank and shore. The reel includes many features you'd expect to find on a high-end model, such as a fully-sealed system to help eliminate saltwater ingress, a carbon drag for smoother fish-playing performance, and a corrosion-resistant graphite body.
All in all, for less than 60 quid, it's hard to find a better reel for the money, especially for bass fishing or other light saltwater angling pursuits.
Pros
- Carbon drag
- Sealed body to prevent corrosion
Cons
- The handle knob could be round on all models
Save upto 54%

If you're into specimen fishing, the Mitchell MX1 Freespool might just be the most affordable baitrunner reel on the market in the current sale. It’s perfect for barbel and carp fishing, and in the larger sizes, it’s ideal for using deadbaits to target pike later in the season.
It also makes a great floater reel if you’re looking for a budget-friendly setup to occasionally target carp on the surface.
Pros
- Great all-round baitrunner reel
- Drag is super smooth
Cons
- The bail arm is a little clunky

If you enjoy feeder fishing, especially on commercials, and are looking for a reel but on a budget, the Shakespeare Superteam FRX Reel is well worth a place in your setup. Available in both 3500 and 4500 sizes, it’s built with feeder work in mind and really comes into its own when you’re chucking the method.
The standout feature here is the long cast spool design, it helps release the line with minimal friction aiding those situations where an accurate cast to the clip is essential, or when you need those extra meters when fishing larger open venues.
The gearing makes winding in heavy feeders a breeze, the line lay is reliable even with strong, thick mono, reducing any chances of backlash and birds nests.
The sleek black finish gives this reel a premium look, and the aluminium, corrosion resistant construction will ensure this reel performs for many years. Supplied with an aluminium spare spool.
Pros
- Sleek black finish
- Spare aluminium spool
Cons
- Small spool capacity for thicker mono (3500: 120m / 0.25mm)