The brilliant on-screen duo of Andy May and Jamie Hughes worked their socks off throughout 2023 to boost the appeal of their Winning Ways channel – and it has been rewarded with a huge show of support from their followers in the Subscription Platform of the Year category.
Widely considered to be two of the best commercial anglers in the land, they’ve filmed hundreds of hours of in-depth content, with live matches and entertaining tutorials just part of the impressive package.
This all runs alongside a huge catalogue of free content that lives on their two YouTube channels, which over 50,000 people regularly tune into.
Their superior knowledge of everything from catching silverfish in winter right through to bagging big carp down the margins is just one element of what makes the brand so successful, but the on-screen chemistry and constant humour is clearly just as important to their audience.
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Winning Ways CEO Richard Chapman is the man who captures the brilliance of the pair from behind the cameras, and he told Angling Times: “We’ve really tried to go to the next level with the members’ content this year, with regards to both quality and quantity.
“We’ve had the chance to get even more top anglers involved, with the likes of Will Raison, Andy Bennett and Des Shipp, to name just three, appearing alongside Andy and Jamie.
“The Campaign was one of the stand-out things that we launched this year, and that involved following Jamie’s entire Fish Midlands campaign, including every qualifier and the final itself. It was a real rollercoaster of emotions, and we are currently part way through Andy’s winter campaign,” he added.
“Everyone seemed to enjoy the ups and downs, rather than just showing the matches where everything goes to plan.
“We’ve got plenty of exciting things in the pipeline to make sure that we keep working up through the gears in 2024.”
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HIGHLY COMMENDED - CINECARP
Although it’s the newest in a growing number of carp- based subscription platforms, CineCarp has quickly built a strong fan base, being voted second in this year’s awards.
Hosted by the carp-hauling machine Tom Maker, his recently-launched membership platform offers subscribers everything from awesome in-session videos and reflective capture stories to tips and ‘vlogs’ from some of the best in the carp-angling business.
How you voted...
Winning Ways
(72.5% of you voted)
The members only section of the Winning Ways YouTube channel provides a whole host of exclusive content from top match anglers Jamie Hughes and Andy May. As well as live matches and members-only Q&A sessions, viewers are able to get a real indepth look at the tactics used by some of the best in the business.
CineCarp
(6.4% of you voted)
The latest of several new carp fishing-based membership platforms, CineCarp is hosted by the carp catching machine that is Tom Maker. With prices starting from £6.99, the channel offers everything from awesome session videos and reflective carp stories to tips, vlogs & giveaways.
Fishflix
(5.9% of you voted)
The recently launched Fishflix is a celebration of the wonderful world of angling, boasting epic films charting Martin Bowler’s adventures targeting a wide range of species as well as expert advice from various special guests.
Cypography
(5.3% of you voted)
Billed as ‘the Netflix of carp fishing’, Cypographymembers can enjoy an extensive catalogue of more than 900 videos, featuring many of the sport’s biggest names.
The Edge
(4.3% of you voted)
Produced by Lee Kerry and Rob Wootton, The Edge Full Access provides members with full access to a colossal catalogue of coaching style videos covering a vast range of topics as well as monthly feature length uploads showcasing new tactics and methods.
Penning's Carp Academy
(3.7% of you voted)
Adam Penning’s newly launched subscription platform has been developed with helping anglers improve their skills in mind.
Content includes one-to-one video form tutorials, weekly instructional videos and access to all the ‘success packs’ which feature on various aspects of carp fishing.
CarpFix
(2.6% of you voted)
The ‘home of big carp fishing’, Carpfix offers a range of membership options starting from £7.99. Fronted by Darrell Peck, members benefit from three exclusive videos every month, a big carp story or technical video once per month, access to more than 50 hours footage, auto-entry into monthly prize draw and exclusive discount codes for tackle, bait and food.
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