So the company’s first venture into the rod market in March came as a bit of a pleasant shock.
Thousands flocked to The Big One Show in Farnborough for a first glance at these Aventus rods, which should be available in the shops this August.
Meanwhile, last week the Aventus range made its official UK debut at an invite-only dealer day at Partridge Lakes, near Warrington, and Angling Times was on hand to catch the action.
Six rods make up the range – 11ft and 12ft Float, 10ft and 11ft Feeder and 12ft and 13ft Distance Feeder models.
Priced between £375 and £450, they won’t suit everyone’s budget, but anyone who does splash out is in for a treat. They all ooze quality, and boast several innovative features. The handles are longer than usual – this is to aid casting – and finger grips are a novel addition.
Reel seats on the Float rods are extremely slim, for added comfort when using labour-intensive tactics such as the pellet waggler, and the guides on all rods are built so as to stop the line wrapping around them.
Current UK Champ and Guru product developer Pemb Wrighting, who played a big role in creating the Aventus range, said: “We always said we would never create a range of rods unless we felt they were the best on the market. It’s been two years since we first started working on them, and we are confident the final result will live up to all the hype.”