Chub the star of latest rod licence

This is an image of the new 2016/17 rod licence which goes on sale today.
Anglers who buy the permits, which come into effect from April 1, 2016 and run until March 31, 2017 will be greeted by the sight of a chub being tempted by a Mayfly.
The licences, now available from the Post Office, were designed by renowned angling and wildlife artist David Miller and are available to buy in one-day, eight-day or full season formats.
Full licences cost £27 for coarse fishing and non-migratory trout, or £72 to fish for salmon and sea trout, but a second licence will be required for those who wish to fish with more than two rods. Junior and concessionary options are also available. Buy them from: or by phoning 0344 800 5386.
Anyone fishing illegally is cheating other licence-paying anglers and can expect to be prosecuted and face a substantial fine. In 2014-2015 the Environment Agency checked 70,000 rod licences and prosecuted more than 2,000 anglers for fishing without a licence, resulting in more than £500,000 in fines and costs.