ANGLERS can now help raise money for the sport by simply surfing the internet.
Following an agreement between the Angling Trades Association and media company, Global Search Solutions Ltd, a new internet browser has been designed which can be downloaded for free.
And every time someone uses this new browser it will automatically activate a donation funded by a well-known internet giant.
These donations will be collected in the newly formed Angling Participation Fund and used to support angling projects across the UK which aim to increase the number of people taking part in the sport.
Naidre Werner, Chair of the Angling Trades Association said: “By using this browser page as their default internet home page, anglers will release vital funding every time they ‘click’. The more traffic this page receives and the more people who choose to use it, the greater the accumulated funds.
“All of the money will be devoted to charitable projects which directly benefit the whole of angling as the management of the scheme will be through voluntary effort,” she added.
As funds add up, the association will then be accepting applications for grants for angling projects, especially small, self-help initiatives which increase participation.