Exclusive look at Maver's new pole range for 2010

Angling Times headed to Cannock this week for Maver’s first fishing tackle trade show of the year, where the company revealed its 2010 product range, including their selection of brand new match, general purpose and carp fishing poles.

Here it exhibited the first ever reels to carry the Maver brand name, some excellent clothing, several new rods, a bunch of seatboxes and a whole new range of poles. It was the latter that really got everyone talking and, with 12 new launches in this area, it was easy to see why.

Maver and poles go together like strawberries and cream, and it is this enviable reputation that saw the company boast a record number of sales last year in the highly-competitive market.

But as a company that never rests on its laurels, Maver has once again relaunched its award-winning Competition range and raised the bar even higher.

Now, not only are they lighter and stiffer but they are also stronger in key areas, specifically the fourth and fifth sections.

The new entry-level pole is the Comp 131 which offers excellent value for money. It’s a 13m pole supplied with two extra power kits, a cupping kit and mini extension.

All this has an RRP of £535 but Maver managing director Phil Briscoe tells us that you will probably be able to pick one up for around £399.

At the other end of the scale is the Comp 501. It will sell for £2,499.99 and for this you get a very light, ultra rigid and well-balanced 16m pole supplied with two spare match top-3s, one match top-4, four Deluxe Power Kits, a cupping kit and a mini extension.

However, lovely though it was, this new top-of-the range offering wasn’t the one that really got us excited. That particular model was the Comp 181. It’s the lowest priced 16m pole in the range and can easily be fished at this length all day. Drop a couple of sections off and it is poker-straight, with no lag whatsoever on the strike.

With this pole you get one spare match top-3, two power kits, a mini extension and a cupping kit. Expect to pay around £799.

All these poles, from the 131 right through to the 501, boast the usual features found on Maver’s line-up, including Nanolith technology, a Sun Core finish and Teflon joints. All are finished with the bright green colour scheme that the Competition range has become famous for - with the exception of one!

It’s called the X-Elle and is finished in pink. We believe this to be the first pole designed for the female angler and it sells for £399.99.

Other new poles include the Invincible Power-Light ¬ a new lighter version of last year’s brute that has the same strength, but at a reduced weight.

And the Strong Arm, a name for the past that Maver has brought back in the shape of a 12.5m offering supplied with one spare Power Match kit and a cupping kit.

The Invincible Power-light will sell for £699.99 and the Strong Arm can be purchased for £299.99.