Plans to revive fortunes of the Trabucco brand

One of the biggest Continental brands in fishing – Trabucco – is set to reclaim lost ground in the UK tackle market with an exciting new range for 2009 – including seven new poles designed specifically for commercial fisheries.
The news comes after the Italian giant amicably severed links with Masterline, teaming up instead with ex-Preston Innovations marketing manager John Taylor, who will take sole control of Trabucco’s  distribution in this country.
And that could see the firm, which has been left in the shadows in recent years, re-emerge as one of the UK’s foremost tackle brands.
The company has drifted in the market place since Dick Clegg first introduced the brand to these shores in the 1990s. Since then a lack of stock and poor availability of pole spares has led to regular complaints levelled against the Trabucco name.
But the new Midlands-based distribution service will assure that immediate attention is paid to any spares enquiries, and the new owner is looking to make quick amends for any previous unreliability issues by promising anglers a quick and highly efficient back-up service.
On top of that, next year will see the entire Trabucco range offered to the British market for the first time, with all products having significantly improved margins on them. Angling Times expects to see them on the shelves at many retail outlets early in the New Year.
Among many exciting new products in the 2009 Trabucco range are seven superb poles that have all been designed with the UK commercial scene in mind.
AT asked John Taylor, the new distributor for Trabucco in the UK, to outline his company’s plans for growing the brand name.
“All Trabucco products will be delivered directly from Italy to the shops,” said John. “Many companies already adopt this direct delivery policy, and transporting goods across Europe is not difficult these days. This has the added advantage of missing out the middle-man, enabling much improved margins to be offered to the retailer. All admin will continue be dealt with through the UK, and all spares will also be retained here.”