New look for JRC

JRC have revealed a new look for their carp brand. From September 1, JRC will have a new logo, packaging design and brand slogan.

Brand manager, Ralph Dijk explains the thinking behind the new look:
“JRC has evolved over 20 years from its early roots, and we wanted to update the brand’s look to reflect the technical and forward thinking approach of our team. The new logo has a minimal, contemporary design that we love, and there’s a hidden element for the sharp-eyed.

Look closer, the logo reveals a hidden outline of a bivvy – among our best known products – and the cross of St George, representing our English heritage.”

Accompanying the logo update is a refresh of the brands packaging, which has been redesigned to showcase product features and improve the way the products look in store.  Branding is now more consistent across the product range, and the new packaging will be phased in over the 2015 season.