Pure Fishing is a global tackle giant with household brands Shakespeare, JRC, Mitchell, ABU Garcia, Penn and Berkley in its impressive portfolio.
The company’s first trade show of the year revealed a stunning array of new gear right across the board, including the latest incarnation of the iconic Mitchell 300 reel, and what appear to be completely unbreakable Shakespeare Ugly Stik GX2 rods –these have to be seen to be believed, so watch the video on our YouTube site GoFishingOnline.
Other highlights included sea brands Penn’s first foray into the coarse market with a classy looking cult-black Affinity limited edition reel, and dozens of new lure patterns from Sebile, Berkley and Shakespeare.
Carp anglers were well provided for by JRC with its re-vamped range of Contact chairs and new Cocoon and Extreme models. And for the avid carp angler who drives a small hatchback, an ingenious Super Cocoon bedchair has a patented four-way folding system allowing it to pack down small and fit in the car.
Shakespeare Agility EXP Range
Distinctive four-piece EXP (short for Expedition) blanks will be introduced across the entire Shakespeare fly, sea and spinning rod ranges next year.
The Agility series, aimed at the pleasure angler, presently sees four new rods – two float and two feeder – although more are expected to follow.
Four-piece rods were once considered quirky unless for holiday use, and while these are perfect for that application, the clever design of the blanks allows them to be left set-up as standard same length two-piece rods. There’s no flat-spotting, as the rods have a perfect progressive curvature.
Watch out for the exclusive Angling Times live test on these superb concept tools.
Designed as the perfect foil for the Superteam rod range, these new Superteam reels are available in 3500 and 4000body sizes and are ideal for float and feeder work. Both are front drag models, with large diameter bail arms and oversized lined rollers, perfect for thicker diameter reel lines.
Mitchell 300 Series
Back with a bang is the classic Mitchell 300 reel.
This time around the million selling worldwide favourite features a modern cut-away skeletal design. This reveals an exposed rotor mechanism impeccably housed in an extremely strong egg-shaped polymeric body, looking not dissimilar to the original.
The precision setting front drag system was also styled on the Mitchell reels of the 1960s. The all-black 300 and the supercool metallic red-trimmed Pro 300 are sure to be among next year’s most popular reels.
Shakespeare Ugly Stick GX2 Rods
Shakespeare latest generation of Ugly Stik GX2 rods feature a carbon core surrounded by graphite, making them virtually indestructible.
Match that toughness with one-piece stainless steel guides and you have a rod that can be only be described as awesome.
Prices: From £29.99
Abu Cardinal Series Reels
The Abu Cardinal reel made its debut in 1965 and has become a hallmark for durability and value for money. The latest four-reel series has been upgraded and they now all boast slow oscillation, machined aluminium spools and an Everlast bail-arm system for longer life.
Price: £52.99 -£59.99
Shakespeare Agility Luggage Range
The affordable Agility luggage range features three rod holdalls, carry, stink and bait cooler bags and groundbait-bowls. Tailored from a robust waterproof material in a striking blue and red livery, all items look very well made.
Prices: From £7.99
Shakespeare Agility Bait Apron
This blue Agility bait apron has a padded neck strap, three compartment pockets, and a cover flap to keep your bait dry. Buckle fastening clips allow you to remove it quickly, should Nature come calling.
JRC Super Cocoon Bedchair
This unique three-leg (six in total) bedchair provides instant zeds, and the uniquely designed frame concertinas down into four sections, making it one if not the most compact bedchairs ever made.
JRC Stealth X-Lo Chair
This super lightweight and compact chair is built around an aerospace grade aluminium frame weighing in at just 3.1kg.
It is comfy enough for the longest sessions and yet will hardly make a difference to the weight on your barrow.
JRC Spod Stand
Fed up with backache caused by bending down to scoop up a spodful of feed?
JRC has come up with the perfect answer in the form of this Spod Stand. The tripod design is stable on any surface and the clever top allows buckets of all shapes and sizes to be used.
JRC Stealth X-Lite and Contact Pods
These new pods are featherweight yet robust. The horizontal frames are immensely strong and easy to level on most surfaces, and will provide sturdy rod locations even for large big-pit reels. Each pod has height adjustable legs, while the X- Lite also features frame length adjustment.
Prices: £39.99 and £49.99
JRC DS3 Radar alarms
Produced with the help of a team of international carp anglers, the new JRC Radar alarms and receiver unit offer unmatched reliability and numerous key features that take bite indication to a new level.
Features include changeable LED colours, step-less volume and tone regulation, stealth mode and more. The most important of these has to be the alarm’s lighthouse function that serves as a white strobe beacon, should you need to go out in a boat to play a fish at night. The alarms come as a boxed set of three, including the receiver unit.