Angling Times can this week reveal the mystery benefactor behind Willis Worms’ exciting £50,000 match due to be launched early next month.
As reported in AT three weeks ago, the bait company is launching its Angling Bait Club (ABC), designed to offer anglers huge savings on its products while also offering a shot at the biggest prize in matchfishing in its Fish O’Mania-style event.
The man putting the huge prize up is businessman Richard Davies, who has been on board working with Willis for two years. He has the 50 grand ready and waiting for that lucky winner who will be paid out regardless of how many anglers sign up to the scheme.
“Whether three or 300 anglers fish, the winner will have a very, very good day,” Richard said. “The club launches on December 8 online and will cost just £50 to be a member. For that you’ll not only be eligible to fish the match but you’ll also get 33 per cent off non-live baits in the Willis Worms range delivered to your door when you want them. We’re going straight to the consumer here and these two incentives are just a small part of what we’ve got coming up for customers.”
Full details on the club, which is already being talked about in match circles, will be released on the launch day and Richard envisages a good take up with qualifiers deciding who makes the final but more importantly he is keen to give those paying punters something tangible back.
“I’ve built businesses before and know to look after the customer,” he explained. “Anglers need something more than just a match to fish for their £50. If they order bait regularly they’ll soon get that money back in savings and have the big money to go for. We’re a couple of weeks off launching and it will be very, very exciting.”
For anglers though, the competition will be a case of wait and see. England international and Fish O’Mania regular Darren Cox welcomes any injection of big money into fishing but wants to know the full SP on the event before making a judgement.
“We’ve seen plenty of big matches come to nothing in the past,” he said.
“This event sounds good though and they’ve obviously got a good backer with the money, which is often a stumbling block. We wait with bated breath as the saying goes!”